Brand & Marketing Leader · Automotive
I turned a challenger brand into the
#1 Chinese SUV in Saudi Arabia.
160% growth. $15M budget. 47.4% market share.
Industry Recognition
Peer recognition for measurable impact — awarded by industry bodies in the GCC's most competitive marketing arena. Click each to view.
Featured Case Study
Building the #1 Chinese SUV Brand in the Kingdom
Took an unknown Chinese SUV brand with zero market presence and built it into the category leader in Saudi Arabia in under 12 months. Full P&L accountability. $15M budget. No precedent. No template.
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